E-commerce Use Cases
Turn Every Product Page Into a Sales Conversation
See how online retailers use Kosmo to answer questions, guide purchases, and convert more browsers into buyers—on autopilot.
Your Products Are Great. But Are Your Customers Finding Them?
Every day, shoppers land on your site ready to buy—then leave because they can't find what they need, don't understand product details, or have unanswered questions. Kosmo transforms your e-commerce site into an interactive shopping experience where every visitor gets personalized guidance at exactly the moment they need it.
Product Discovery & Navigation
Help Shoppers Find The Perfect Product—Fast
The #1 reason customers leave e-commerce sites? They can't find what they're looking for. Your catalog might have the perfect item, but if shoppers can't navigate to it, the sale is lost.
The Problem
- Customers don't know which product fits their specific needs.
- Search bars return too many or irrelevant results.
- Filters and categories don't match how shoppers actually think.
- Product comparison is tedious and overwhelming.
How Kosmo Solves It
Conversational Product Finder
Instead of clicking through endless filters, shoppers simply ask: "I need wireless headphones under $150 with noise canceling for the gym" — Kosmo instantly recommends the 2–3 best matches from your catalog.
Intent-Based Recommendations
Kosmo understands what shoppers really mean. "Something for sensitive skin" or "gifts for a 10-year-old who loves science" — it translates vague needs into specific product suggestions.
Category Navigation Made Human
Instead of guessing which category contains what they need, shoppers ask natural questions. Kosmo guides them through your catalog like a knowledgeable store associate would.
Smart Product Comparisons
"What's the difference between these two blenders?" — Kosmo explains key distinctions in features, price, and performance, helping shoppers make confident decisions quickly.
Visual + Conversational Search
Shoppers can describe what they're looking for in their own words, and Kosmo translates that into your product taxonomy—bridging the gap between how you organize products and how customers think about them.
Real Results
- 58% reduction in zero-result searches.
- 41% increase in products viewed per session.
- 47% improvement in add-to-cart rate from search.
- 3.2x higher conversion on recommended products.
"We have 12,000 SKUs. Customers would get overwhelmed and leave. Now Kosmo asks a few questions and narrows it down to exactly what they need. Our search-to-purchase conversion doubled."
— Sophie Chen, E-commerce Manager, OutdoorPro Gear
Product Detail Pages (PDP)
Answer Every Question Before Checkout
Your product pages contain all the information shoppers need—but they're not finding it. Kosmo ensures every visitor gets instant answers to the questions preventing them from clicking "Add to Cart."
The Problem
- Critical information is buried in descriptions or hidden in tabs.
- Shoppers leave with unanswered questions about specs, compatibility, or use cases.
- Product descriptions don't address every shopper's unique concerns.
- Mobile users especially struggle to find specific details.
How Kosmo Solves It
Instant Product Information Access
"Is this dishwasher safe?" "What's the battery life?" "Does this work with iPhone 14?" — Kosmo pulls answers directly from product descriptions, specs, and reviews—instantly.
Compatibility and Requirements
Before shoppers buy the wrong item, Kosmo verifies compatibility. "Will this fit my 2019 Honda Civic?" or "Does this work with my existing equipment?" — accurate answers prevent returns and bad reviews.
Use Case Validation
Shoppers want to know if a product solves their specific problem. "Can I use this for professional video?" or "Is this strong enough for hardwood floors?" — Kosmo validates fit based on product capabilities.
Material and Ingredient Details
For conscious consumers asking about materials, ingredients, certifications, or ethical sourcing, Kosmo provides transparency without cluttering your product page.
Care and Maintenance Information
"How do I clean this?" "How long does it last?" "Can I machine wash this?" — Kosmo answers care questions that impact purchase confidence.
Real Results
- 43% increase in add-to-cart rate on PDPs with Kosmo.
- 52% reduction in product-related support tickets.
- 37% decrease in returns due to wrong product selection.
- 4.8x more engagement on product pages.
"Customers had questions about fabric types, care instructions, and sizing that weren't obvious in our photos. Kosmo answers these instantly on every product page. Our return rate dropped significantly."
— James Park, Founder, Everlane Essentials
Size, Fit & Specifications
Eliminate Sizing Anxiety and Reduce Returns
Sizing confusion is the #1 driver of returns in apparel, footwear, and accessories. Kosmo provides personalized fit guidance that builds confidence and reduces costly returns.
The Problem
- Shoppers don't trust online sizing without trying items on.
- Size charts are confusing or hard to find.
- Fit varies by brand, style, and material.
- Returns due to sizing issues eat into margins.
How Kosmo Solves It
Personalized Sizing Recommendations
"I'm 5'8" and usually wear a medium—what size should I get in this dress?" — Kosmo references your size charts, product fits, and customer reviews to provide confident sizing guidance.
Fit Type Clarification
"Does this run small?" "Is this a slim fit or relaxed?" — Kosmo explains fit types and compares them to other items shoppers might know, reducing sizing uncertainty.
Measurement Assistance
Walk shoppers through how to measure themselves properly. "How do I measure my inseam?" or "Where should I measure my chest?" — Kosmo provides step-by-step guidance.
Material and Stretch Information
"Does this fabric have any stretch?" "Will this shrink when washed?" — Kosmo explains material properties that affect fit and longevity.
Between-Sizes Guidance
"I'm between a small and medium—which should I choose?" — Based on the specific product's fit, reviews, and the shopper's preferences, Kosmo recommends the best option.
Multi-Product Sizing Consistency
"I bought the shirt in large—should I get the same size in the jacket?" — Kosmo helps shoppers navigate sizing across different product categories from your brand.
Real Results
- 52% reduction in size-related returns.
- 67% decrease in "what size should I order?" support tickets.
- 39% increase in conversion on apparel categories.
- 28% fewer negative reviews mentioning fit issues.
"Sizing questions were drowning our support team, and returns were killing our margins. Kosmo handles every sizing question instantly. Returns dropped by half, and customer satisfaction is at an all-time high."
— Rachel Morgan, COO, Modern Thread Co.
Cart & Checkout Optimization
Eliminate Last-Minute Doubts That Kill Conversions
The highest intent shoppers are in your cart—but 70% abandon before completing purchase. Kosmo intervenes at the critical moment with answers that remove friction and close the sale.
The Problem
- Shoppers have last-minute questions about shipping, returns, or payment.
- Unexpected costs or policies cause cart abandonment.
- Confusion about checkout process or account requirements.
- Mobile checkout is especially prone to abandonment.
How Kosmo Solves It
Shipping and Delivery Clarity
"When will this arrive?" "How much is expedited shipping?" "Can I get this by Friday?" — Kosmo provides accurate shipping information right when purchase intent is highest.
Return Policy Confidence
"What's your return policy?" "Can I return this after wearing it?" — Address the safety net shoppers need to feel confident completing purchase.
Payment and Security Questions
"Do you accept PayPal?" "Is it safe to enter my card info?" "Do you offer payment plans?" — Remove payment friction that stops conversions.
Promo Code and Discount Assistance
"Do you have any current discounts?" "How do I apply my promo code?" — Kosmo helps shoppers find and apply available savings without them leaving to search Google.
Account and Guest Checkout
"Do I need to create an account?" "Can I checkout as a guest?" — Eliminate confusion about checkout requirements that cause abandonment.
Order Modification Support
"Can I change my shipping address after ordering?" "How do I add another item?" — Provide clarity on post-purchase flexibility.
Real Results
- 34% reduction in cart abandonment rate.
- 46% fewer checkout-related support contacts.
- 29% increase in completed mobile checkouts.
- $127,000 average monthly revenue recovered per client.
"We noticed shoppers were abandoning carts to email us questions about shipping times. By the time we responded, they'd moved on. Kosmo answers instantly—and we recovered $180K in revenue in the first month."
— David Liu, Head of E-commerce, TechGadgets Plus
Shipping, Returns & Policies
Policy Transparency That Builds Trust
Hidden policies and unclear terms destroy trust. Kosmo makes your policies accessible and understandable—turning potential objections into confidence builders.
The Problem
- Shoppers can't easily find shipping costs, delivery times, or return policies.
- Policy pages are dense, legal, and hard to understand.
- Uncertainty about policies prevents purchase.
- Support teams waste time answering the same policy questions.
How Kosmo Solves It
Proactive Shipping Information
Before shoppers even ask, Kosmo can surface shipping timelines and costs based on their location and cart contents. No surprises at checkout.
Return Policy Made Simple
"What if it doesn't fit?" "How long do I have to return this?" "Who pays return shipping?" — Kosmo translates your policy into plain language answers.
International Shipping Clarity
"Do you ship to Canada?" "Will I pay customs fees?" "How long does international shipping take?" — Remove barriers for global customers.
Warranty and Guarantee Information
"Does this come with a warranty?" "What does your satisfaction guarantee cover?" — Build confidence with clear protection terms.
Exchange Process Guidance
"Can I exchange for a different size?" "How does the exchange process work?" — Make exchanges easy to understand, encouraging purchase despite sizing uncertainty.
Order Tracking Support
"Where's my order?" "When will this ship?" — Reduce WISMO (Where Is My Order) tickets by providing instant tracking support.
Real Results
- 41% reduction in pre-purchase policy questions.
- 63% fewer "where is my order" support tickets.
- 38% increase in international conversions.
- 4,200+ policy questions answered monthly per client.
"International customers were hesitant because they didn't understand shipping costs and import rules. Kosmo explains everything clearly. Our international revenue grew 55% in three months."
— Emma Richardson, International Growth Lead, BeautyBox Global
Cross-Sell, Upsell & Bundling
Increase Average Order Value Naturally
The best time to sell more is when someone is already buying. Kosmo identifies opportunities to add value with relevant suggestions that feel helpful, not pushy.
The Problem
- Generic "customers also bought" widgets are ignored.
- Shoppers don't know what accessories or add-ons they need.
- Bundle opportunities are missed.
- Upselling feels salesy and damages trust.
How Kosmo Solves It
Intelligent Accessory Recommendations
When someone adds a camera to cart, Kosmo suggests: "Most photographers also grab an extra battery and memory card—would you like me to show you our recommendations?"
Problem-Solving Bundles
"You're buying a yoga mat—have you considered a carrying strap and blocks for your practice?" — Kosmo creates natural bundles based on real use cases.
Upgrade Opportunities
"The Pro version has everything in the Standard plus [specific features]. Based on what you mentioned earlier, it might be perfect for your needs." — Contextual upgrades based on stated needs.
Complementary Product Education
Shoppers don't always know what goes together. "This espresso machine works best with a quality grinder—here's why and our top picks."
Volume and Bulk Suggestions
"You're buying one—most customers save by getting the 3-pack since you'll need replacements anyway. Want to see the savings?"
Gift Enhancement
"Adding gift wrapping and a card would make this extra special—want to include that?"
Real Results
- 31% increase in average order value.
- 2.4 items per order vs. 1.7 industry average.
- 58% acceptance rate on relevant add-on suggestions.
- $420,000 additional annual revenue per 1,000 daily visitors.
"Kosmo doesn't just recommend random items—it understands what complements each product and why. Customers appreciate the helpful suggestions, and our AOV jumped 28% without feeling pushy."
— Michael Torres, VP Merchandising, Kitchen Essentials Hub
Post-Purchase & Retention
Turn One-Time Buyers Into Loyal Customers
The sale doesn't end at checkout. Kosmo continues supporting customers through delivery, first use, and beyond—building loyalty that drives repeat purchases.
The Problem
- Customers have questions after purchase but don't know how to get help.
- First-time product users need guidance and support.
- Lack of post-purchase engagement reduces repeat rates.
- Support teams overwhelmed with setup and usage questions.
How Kosmo Solves It
Order Status and Tracking
"Where's my order?" "When will it arrive?" — Instant tracking information reduces anxiety and support volume.
Product Setup and Assembly
"How do I set this up?" "Where can I find assembly instructions?" — Guide customers through first-use experience, reducing frustration and returns.
Usage Tips and Best Practices
"How do I get the best results?" "What settings should I use?" — Help customers get maximum value from their purchase.
Troubleshooting Support
"This isn't working as expected—what should I try?" — Resolve common issues instantly without customers needing to contact support.
Reorder Reminders and Suggestions
"Based on your last order, you might be running low on [consumable product]—ready to restock?" — Smart replenishment suggestions at the right time.
Loyalty and Rewards Information